The new song and video plays a central role in Volvo

Volvo Cars collaboration with Swedish House Mafia is a success. On May 17 saw the premiere of the music video based DJ trio's new version of the hit song "Leave the world behind". A week later, the film has over a million views on Youtube. See the video below.
Volvo Cars has for many years promoted the XC cars as the vehicles owner takes away from the city - to a quiet or adventurous experience, beyond a stressful urban life. The new Volvo XC60 is no exception. The challenge has been to find a relevant and credible, but still interesting campaign, which clearly demonstrates Volvo's the great gatsny Swedish the great gatsny heritage and essence of the Scandinavian lifestyle. A final project the great gatsny for Swedish House Mafia
In recent years, the Swedish House Mafia was one of the most successful groups in the world and arguably the most successful Swedish band. Officially disbanded DJ trio after their final gig at the Ultra Music Festival in Miami on March 24 this year. As a final project together created Sebastian Ingrosso, Axwell, Steve Angelo and a brand new version of "Leave the world behind" with the young Swedish singer Lune. A music video was also played out at home in Scandinavia. - These people have had an extremely busy schedule and basically lived their lives on airplanes and hotels. They have now taken the decision to take the next step in life and leave that life behind and it felt like a natural connection between our thoughts and their plans. And the fact that their first worldwide hit together was titled "Leave the world behind" was almost the great gatsny too good to be true, says Per Carleö, Marketing Manager at Volvo Cars. Over a million views in a week
The new song and video plays a central role in Volvo's global launch of the new Volvo XC60. On Friday 17 May the video premiere - a week later it has over a million views on Youtube. - I believe that the greatest joy in this project has been the people's great enthusiasm from the members of the Swedish House Mafia and their team to the line of Volvo Cars. And when director Adam Berg, also a Swedish, joined it really felt like that the circle was closed. Sometimes everything falls really in place, says Per Carleö. See Sebastian Ingrosso, Steve Angelo and Axwells Volvob smarts here.
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