In recent years, the Swedish House Mafia been one of the most successful groups in the world. Offic

In recent years, the Swedish House Mafia been one of the most successful groups in the world. Officially disbanded the Swedish DJ trio after a last gig at the Ultra Music Festival in Miami on March 24th this year. But as a final project together created Sebastian Ingrosso, Axwell, Steve Angelo and a brand new version of "Leave the world behind", with the young Swedish singer Lune. The song and the music video has a central acrylic candy jars role in Volvo's global launch of the new XC60 model. Above you can see video from the video, acrylic candy jars with the band at home in Scandinavia. In May, the music video premiered on Swedish television - even a week later it had a million views on Youtube. Relevant and credible campaign
Volvo Cars has for many years promoted the XC cars as the vehicles owner takes away from the city and a quiet or adventurous experience, beyond a stressful urban life. The challenge was to find a relevant and credible, but still interesting acrylic candy jars campaign that clearly demonstrates Volvo's Swedish heritage and essence of the Scandinavian lifestyle. Swedish House Mafia was a perfect choice. - I believe that the greatest joy in this project has been the people's great enthusiasm from the members of the Swedish House Mafia and their team to the line of Volvo Cars. And when director Adam Berg, also a Swedish, acrylic candy jars joined it really felt like that the circle was closed. Sometimes everything falls really in place, says Per Carleö, Marketing Manager at Volvo Cars.
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