Tuesday, April 15, 2014

Volvo Cars and the members of the DJ trio Swedish House Mafia have together made a music video base


Volvo Cars and the members of the DJ trio Swedish House Mafia have together made a music video based on the group's new version of the hit song "Leave the world behind". The video premiered on Friday night - watch it below.
The new song and video will also play a central role in Volvo's upcoming global launch of the new Volvo XC60. - We found a strong connection in and with our joint Scandinavian roots and has built the project around it, says Per Carleö, Marketing Manager at Volvo Cars. Volvo Cars has for many years promoted the XC cars as the vehicles owner takes away from the city and a quiet or adventurous experience, beyond a stressful urban life. The new Volvo XC60 is no exception. The challenge has been to find a relevant the great gatsbt and credible, but still interesting campaign that clearly demonstrates Volvo's Swedish heritage the great gatsbt and essence of the Scandinavian lifestyle. One of the most successful groups
In recent years, the Swedish House Mafia was one of the most successful groups in the world and arguably the most successful Swedish band. Officially, the band split after their last gig at the Ultra Music Festival in Miami, USA on 24th March this year. - These people the great gatsbt have had an extremely busy schedule and basically lived their lives on airplanes and hotels. They have now taken the decision to take the next step in life and leave that life behind and it felt like a natural connection between our thoughts and their plans. And the fact that their first worldwide hit together was titled "Leave the world behind" was almost too good to be true, says Per Carleö. The last project
The members of the Swedish House Mafia, Sebastian Ingrosso, Steve Angelo and Axwell, will now take on new projects in their successful careers, but as a final project together so they created a completely new version of "Leave the great gatsbt the world behind" the great gatsbt with the young Swedish singer Lune. A music video was also played out at home in Scandinavia. - I believe that the greatest joy in this project has been the people's great enthusiasm from the members of the Swedish the great gatsbt House Mafia and their team to the line of Volvo Cars. And when director Adam Berg, also a Swedish, joined it really the great gatsbt felt like that the circle the great gatsbt was closed. Sometimes everything falls really in place, says Per Carleö. The music video premiered the great gatsbt tonight the great gatsbt on Swedish television (TV4). the great gatsbt A behind-the-scenes films and other extras will also be published on https://www.facebook.com/ the great gatsbt #! / Volvo Cars of Sweden.
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